Real search data. Volume and difficulty come from the same commercial keyword databases the big SEO tools use, and we layer on the questions people actually ask Google and AI assistants in your niche. Nothing is guessed or made up, and the research refreshes as your market changes.

For every keyword we work out what the searcher is actually trying to do: learn something, compare options, buy, or find a business nearby. That label does real work. An informational query gets a genuinely helpful guide, a commercial one gets a comparison that mentions your products, and a local one gets a page written for your city.

The research is location aware. If you serve five cities, you get keyword ideas for all five, including the low-volume local queries most tools ignore. A search like "candle shops asheville nc" might only get 170 searches a month, but the people typing it are ready to walk into a store.

Yes. Add any keyword you want and it goes into your plan alongside the discovered topics. You can also steer the research itself: tell it what to chase more of, what to never write about, and which competitors are worth learning from.

A single slider decides how much of each week's content comes from your own keywords versus the topics Sir Bloggsalot discovers. Want full control? Slide it all the way to your keywords. Want to hand it off? Let the research drive. Changes apply at the next weekly refresh.

For agency-grade site audits and backlink research, no, and we won't pretend otherwise. The difference is what happens after the research. Those tools end at a CSV you still have to act on. Sir Bloggsalot's research feeds the writer directly: pick a topic and the articles get scheduled, written, and published without you touching a spreadsheet.

It is done for you. You connect your site and answer a few questions about your business once. After that Sir Bloggsalot picks the keywords, writes the article, adds images, and publishes it. You can review posts before they go live if you want to, but most customers switch that off after the first week.

Pro is $79 a month, or $49 a month billed annually, for 31 posts a month. Pro+ is $99 a month and adds automatic updates to posts that slip, the reader pixel, AI mention tracking, and competitor gap analysis. There is a free trial and you can cancel any time from Settings.

An agency retainer is usually $1,500 to $5,000 a month and covers strategy calls, link building, technical fixes, and a handful of articles. Sir Bloggsalot does one thing: it publishes the content, every day, at a price a small business can carry. If you need someone to rebuild your site or run a link campaign, hire an agency. If you need the blog to actually get written, this is it.

Google ranks content on whether it helps the searcher, not on who typed it. Sir Bloggsalot articles start from real keyword research, cite real sources, and get updated when rankings slip. Our customers rank for hundreds of keywords with this content. You can read the numbers on the case study pages, and every one is pulled straight from Google Search Console.

WordPress, Shopify, Webflow, Wix, Framer, Ghost, and a custom API for anything else. Posts publish directly to your existing blog with your branding. Nothing already on your site gets touched.

Read the Monday report. It tells you what grew, what slipped, and why, straight from your Search Console. That is the whole job. If you want to steer, you can add or remove keywords from the plan in a couple of clicks.

No. An update targets the sections that need attention and leaves the rest alone. Before anything goes live you see a before-and-after view of exactly what changes, and the old version is kept. If you ever want it back, restoring it is one click.

From your real numbers, not a hunch. We watch every published post in Google Search Console: positions slipping, clicks falling while searches hold steady, click rates below what a post at that position normally gets, and (if the Sir Bloggsalot Pixel is on) the exact section where readers give up. Each opportunity shows you the evidence behind it.

We watch every update for weeks against how the post was doing before. If it clearly helped, you see that. If nothing changed, we say so honestly. And if it hurt, we put the old version back. Most tools never check their own work. We think that’s the whole job.

Yes. Updates publish the same way your posts do: WordPress, Webflow, Framer, Shopify, Wix, Ghost, and custom APIs are all supported.

Sir Bloggsalot checks your site’s performance continuously, but it only surfaces a few high-confidence opportunities at a time. Updating for the sake of updating churns your content and muddies the measurements. A post gets touched when the numbers say it should be, and not before.

No, it’s part of your plan. Automatic updates are in early beta right now, so you’ll see it marked that way in the dashboard while we keep polishing.

No. The tag is a few kilobytes and loads after your content, so readers never wait on it. It does not block rendering and has no practical effect on your page speed scores.

No. The Pixel sets no cookies and stores nothing about any individual reader. It counts reading behavior in aggregate, things like how many readers reached the halfway mark of a post. There is no personal data involved.

On WordPress there is nothing to do, and Framer sites connected to Sir Bloggsalot get it automatically too. On other platforms like Shopify, Wix, Webflow, and Ghost, setup is one paste of a small snippet, and we show you exactly where it goes.

It becomes evidence for automatic updates. When readers consistently leave at the same section, that section gets flagged, and the update that fixes it shows you the reader data it was based on. Search data tells us a post is slipping. The Pixel tells us where and why.

Google Analytics tells you about your whole site: sessions, sources, audiences. The Pixel answers one narrow question deeply: how does each blog post actually read. It works at the section level, so instead of a bounce rate you get “readers give up at this exact heading”, which is something that can be fixed.

Yes, any time. It is optional and lives behind a single toggle in your settings. With it off, updates simply lean on your Search Console data alone.

Your own Google Search Console account, connected with read-only access. Every number in the report is computed from what Google actually recorded for your site. If Google’s data feed has a hiccup one week, the report says that instead of making numbers up.

The structure is consistent so you can skim it fast, but the analysis is fresh every week. Which queries moved, which pages fell off page 1, roughly what that cost you in clicks, and which new posts got their first clicks. Different weeks surface different findings, the same way an analyst would write it up.

The report says so in the first line, then explains why. Usually it can point at the exact queries that slipped and what those falls cost in clicks. Declining posts get queued for an automatic update, and the report tells you that too. A report you can’t trust in a bad week isn’t worth reading in a good one.

Yes. You can add any recipients you like, so your boss or your client gets the same weekly report you do.

Once a week. It compares the last 28 days against the 28 before, so one slow weekend never skews the story, and it includes a six-month view for the long arc.

No. Connect Google Search Console once, which takes about a minute, and the reports start arriving. Everything else is done for you.